2016
In 2016 London Bridge area was set to undergo medium-term changes to its streetscape. In an environment already challenged by the impact of long-term works and development, there were concerns this would provide new obstacles to businesses wanting to welcome people to the area.
Objectives
To welcome people to London Bridge
To promote cultural attractions
To establish London Bridge identity
To brighten streets
To improve wayfinding
To mitigate effects of large scale development works
To tell wider audience that London Bridge is open for business
Vehicles
57 lamppost banners promoting our cultural attractions, April 16 - April 17
Tube advertising across network, 190 locations, July and September
Pop-up art installations in five locations across London Bridge through
August. Artist led workshops and heritage trails
Extended InfoBike season to include every day in July and August
Supported by existing place promotion infrastructure including website,
Social media, visitor maps, festival sponsorship and summer events guide.
For more information email donald@teamlondonbridge.co.uk
< Back to projects
