Slerp Activating for the Rule of Six
Hospitality e-commerce platform, Slerp, are offering several outdoor activations ideas for the rule of six.
Conquering the Great Outdoors Product Checklist:
Order At Table: For alfresco dining (12th April)
Pre-Order Special Days: Your weekend offering promo
Click & Collect: Pick-up & picnic. Grab & garden party
Nationwide: Hampers for Britain’s beauty spots
Account Creation: Quick checkout on the go Order By Time Slot: Manage the pace
Order By Time Slot: Manage the pace
Picnics & hampers.
Bundle up grab & go deli or cook-at-home items with drinks for effortless outdoor dining. Target £25 sph & empower modifier products for the upsell. Create packages for 2’s, 4’s and don’t forget the kids.
Make it a moment. A memorable outdoor experience is all about the little details. Think branded blankets, frozen wine coolers, game packs. etc. Drive those social media mentions. People are reconnecting, the cameras will be out.
Target parks. Geo-target local parks with social, search and QR powered OOH ads. People will be moving around so utilise your shopfront for advertising. Create picnic pick-up points with tight preorder windows for daily drops.
Brand collaborations. Expand your reach by buddying up with a beverage or lifestyle brand. Merriment will be high on the agenda, spirits brands can provide retro stock and merch to make your outdoor activation stand out.
Campaign weekend. Treat the weekends like a calendar marketing campaign. Cater for all gathering types. (Eg. the healthy post-run brunch or the friends garden party.) Well positioned, diverse product range is essential.
Visit website.